Work – Cumberland Marketing

Video

Forged

Jason Knight turned his childhood passion for knifemaking into a successful 30-year career, achieving the coveted title of ABS Mastersmith. His recognizable technique and style have made his blades some of the most sought after in the industry. Not only is Knight passionate about his craft, he’s also committed to empowering makers of all kinds. To share his mission with a wider audience, we produced an action-packed video series that encapsulates the art of knifemaking and the spirit of the maker movement

Video

Securus Connects

Securus Technologies is the leading communication provider for the incarceration industry. Its innovative communication platforms help inmates stay connected with their families and loved ones via email, phone calls, and video visitation. We created an integrated campaign including video, web, and design elements to showcase Securus’ message of “Connecting What Matters.”

Campaign

Get Out
There

Why do people travel? For business, for leisure, but ultimately, because they want to “Get Out There” and see the world for themselves. Travelers want to experience new cities, go on daring adventures, try exotic foods, and make the most of every vacation day. This campaign for Tri-Cities Airport showcases some of the many amazing aspects of travel to encourage more residents to use their local airport.

Web

Hunter, Smith, & Davis

Hunter Smith & Davis LLP serves Kentucky, Tennessee, Virginia, and North Carolina. As one of the top law firms in the region, its clients include major companies in a wide variety of sectors. In any industry, but especially in one as competitive as law, a comprehensive website is key to overall business success. This newly updated website allows HSD clients to quickly and easily access all the information they might need about the firm.

Visit now

Web

My Eastman Benefits

Health insurance, paid time off, and retirement plans can all be confusing subjects. It’s daunting to think about understanding your coverage — especially if you’ve just been recruited to a new company. Eastman is all about making its benefits packages easily understandable for current employees, new recruits, and their dependents. Eastman approached us to help create one cohesive website where all this information can live harmoniously.

Visit now

Branding

Red Door
Agency

Red Door Agency is a premier real estate agency serving clients in the Tri-Cities region. Owner and principal broker, Colby Hurd, trusted our team to bring his vision of modern real estate to life through brand development. Hurd takes pride in redefining traditional real estate and wanted his branding to reflect the experience a buyer or seller can expect to receive from Red Door Agency.

Branding

Jet
Machining

A logo is often the first impression a customer has of a brand and what it represents. It’s essential that the look and feel is exactly right and matches the client’s vision for the direction of the business. After buying an existing fabrication shop, Jet Machining approached us to help rebrand the business in a way that would help it stand out from the competition.

Branding

RPL

RPL is an online platform designed to make a difference in the way college students find their life path and hone their career choices. By connecting them with coaches in their chosen industry, students get the opportunity to learn firsthand from professionals who have already faced the struggles, made the cut, and found their way. To help RPL have the strongest launch and most effective reach possible, we created a strategic marketing plan that included branding, a website, social media content, and an identity video.

Social

Healthy Kingsport

Healthy Kingsport is blazing new trails in its efforts to promote health and wellness in our region. Its content appeals to many because it’s informative, positive, and energetic. Launching a cohesive and consistent social media strategy has helped Healthy Kingsport establish this region as a role model for healthy living.

Social

TRI

Seasoned travelers, aviation enthusiasts, and community leaders turn to Tri-Cities Airport’s social media as their source for information on happenings at TRI. Mixing important news with travel tips, customer experiences, and more, TRI social media is a key resource for travelers making their way to and from the region.

Video

Mindray

Eastman, a global specialty chemical company, and Mindray, a global developer of medical technology, have joined forces to improve patient safety and medical device longevity. In this video, we filmed Mindray’s new line of patient monitors made with Eastman medical polymers in a real hospital setting, putting their durability and chemical resistance to the test.

Video

ThermoServ

ThermoServ’s new line of tabletop drinkware was colorful, fun, and made with tough Tritan from Eastman material. To highlight its unique properties, we created a video that took potential customers through a full day of using the drinkware. From a casual brunch to a festive picnic, each scene shows how the stylish, durable cups fit into any lifestyle.

Video

NuGlass

To show the durability and style of NuGlass’s drinkware made with Tritan from Eastman, we knew we had to create an action-packed video. Setting the story in a lively party environment allowed us to demonstrate the product’s innovative qualities in a fun and engaging way that resonated with our target audience.

Video

Baby Soothe

Tranquilo Baby Soothe is the first ever portable baby massager. By imitating a fingertip massage, it helps parents calm fussy babies. This video shows parents that they can soothe their babies naturally and effectively with this help of this innovative device.

Video

Millennium Auto

As a family owned and operated company, Millennium Auto Collision Repairs wanted a video and website that communicated all it offers, while also showing its clientele what they can expect when they walk through the doors: honesty, integrity, and to be treated like family.

Video

First Bank & Trust Company

From young families to large farms, First Bank & Trust Company works hard to keep the businesses and people in our region running right. The bank has become a trusted partner for thousands of customers throughout Virginia. In this series, learn more about why its been named a top community bank.

Video

Instant Warmer

The Baby Brezza Instant Warmer is a revolutionary new approach to warming bottles for infants in just a matter of seconds. We created a video to show parents the speed and ease with which they can have warm formula ready for their babies by using this incredible device.

Video

CM Stories

Storytelling is our passion. In a region full of individuals who inspire, create, and overcome, it’s not hard to find stories worth sharing. This video series highlights those special people who represent the heart and soul of our communities. These aren’t our clients – they’re people we admire and want the world to know more about.

Campaign

Tri-Cities Airport

With a brand-new logo at the forefront, we developed a new, modern website, updated commercials, and a more active social media presence for Tri-Cities Airport. Each of these elements play a part in our campaigns to promote the airport to local travelers. This ongoing partnership is a rewarding way for our company to foster the tourism industry and overall economic development across our region.

Web

General Shale

General Shale is one of North America’s largest brick, stone, and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial, and specialty architectural projects. With locations across the United States and Canada, corporate marketing employees were overwhelmed with requests for General Shale-branded products. Our team streamlined the process by creating a website that General Shale employees could use to purchase and ship products around the world.

Video

NETWORKS

NETWORKS Sullivan Partnership, an economic development entity in Sullivan County, Tennessee, approached us to create a video showcasing the best attributes of our region, not once, but twice, with the most recent video releasing in 2018. For this feature video, our team traveled from one end of the county to the other capturing footage of every important landmark, sport, outdoor adventure, and festival.

Video

Eastman Specialty Plastics

Tradeshows are an important platform for companies to showcase products, connect with influential collaborators, and explore new ideas. When global specialty plastics provider Eastman Chemical Company was preparing to attend NPE – a premier plastics industry event – it needed a video for its booth that would highlight its portfolio of groundbreaking materials.

Campaign

#Unsmokeable

#UNSMOKEABLE is a movement led by the Sullivan County Regional Health Department to encourage youth in Sullivan County, Tennessee, to live tobacco-free. Choosing to be #UNSMOKEABLE means making a commitment to living a strong and healthy life, free from using tobacco or products containing nicotine.

Video

Mycroft Signs

Mycroft Signs is a full-service sign company with more than 25 years of experience utilizing cutting edge technology to provide custom, efficient, high-quality products. Mycroft tasked us with creating a brand identity video that would showcase its innovative design and installation capabilities.

Campaign

John Clark

Former Mayor John Clark is a Kingsport native who decided that 2020 was the right year for him to make his bid for the United States Congress representing the 1st District of Tennessee. Running as a conservative Republican, he approached our team to create a logo, website, video, and campaign launch plan. We also set up his social media presence by getting him up and running on Facebook, Twitter, and Instagram.

Video

Kingsport Fire Department

Each year, the Kingsport Fire Department remembers our fallen heroes with a 9/11 memorial stair climb and fundraiser that benefits the families affected by those tragic events. The department wanted to capture this emotional journey in a video to share with the community.

Video

DB Marching Band

While you may not think of marching band as a traditional sport, the Dobyns-Bennett High School Band will make you second guess that conclusion. With superior dedication and discipline, this group of talented students has taken marching band to a whole new level.

Video

Terry Kilgore

Terry Kilgore has shown tremendous leadership and tireless effort in bringing positive outcomes to the people of Southwest Virginia. As he prepared to run again for Virginia House of Delegates, 1st District, he approached us with a fun challenge: producing three 30 second television spots.