Rodeo in the Valley

Bringing the West to You

After a short absence, Rodeo in the Valley returned in 2022 bigger than ever! Located in beautiful southwest Virginia, Rodeo in the Valley brings the entertainment in watching the highly-skilled cowboys and cowgirls of the International Pro Rodeo Association (IPRA) to the Tri-Cities. In order to help producer Brad Nelms promote a spring and summer full of western events, Cumberland Marketing relaunched the Rodeo brand with a new logo and visual identity along with digital ads, commercials, and event highlights to increase awareness. You don’t have to go out West, Rodeo in the Valley brings the West to you!