rpl. Is an online platform designed to make a difference in the way college students find their life path and hone their career choices. By connecting them with coaches in their chosen industry, students get the opportunity to learn firsthand from professionals who have already faced the struggles, made the cut, and found their way. To help rpl. have the strongest launch and most effective reach possible, we created a strategic marketing plan that included branding, a website, social media content, and an identity video.