We all do it.
One small worry spirals into a full-blown story—complete with imagined outcomes, worst-case scenarios, and a plot that’s more anxiety than reality. And before we know it, we’re no longer living—we’re just reacting to the script fear handed us.
Fear makes us fiction writers.
That line, pulled from Think Like a Monk by Jay Shetty, stuck with us. Because it’s true. Fear turns our imaginations against us. It convinces us that failure is inevitable, that we’re not enough, and that we have to meet the obligations and expectations of way too many people—imagining the opinions of others and believing we’ll never be good enough.
But here’s the shift: fear isn’t always the enemy.
Sometimes, it’s a signal. A teacher. An invitation to slow down and ask: What is this really about? When something is upsetting our peace, whether it's pain, confusion, or anger…look deeper to find what’s really driving the fear. It can be surprising when you uncover the real culprit.
“Anger, pain, confusion, and fear can lead you to develop strength and find answers that propel you forward.”
– Chris
We talk a lot about choosing peace over pressure—about how clarity, not chaos, is what drives meaningful work. It’s the same reason gratitude is one of our core values. We’re not here just to grind through projects. We’re here because we get to do this—tell important stories, partner with people who care, and help brands find their voice in the middle of the noise.
Gratitude reframes fear.
It reminds us that pressure doesn’t have to be our default. That even in the hard seasons, there’s purpose. That we can move forward not with panic, but with peace.
