Every tool has its purpose, especially in the dynamic world of design. Recently, we took to video to share our evolving perspective on one such tool: Canva. In our latest release, "An Open Apology to Canva," our Brand Strategist, Kevin, and Account Executive, Tori, chat about how this platform has shifted from a no-go to a must-have in our agency. But let’s clear the air about how we really use Canva at Cumberland Marketing.
The Role of Tools in Design:
Traditionally, our design philosophy has been rooted in robust, professional tools that provide us with the flexibility and precision needed to craft unique brand identities. Tools like Adobe Illustrator and Photoshop are our bread and butter for creating everything from logos to comprehensive brand guidelines. These tools are indispensable when we lay down the foundational elements of your brand.
Why We’re Apologizing to Canva:
Our initial skepticism towards Canva was born from a concern that it might oversimplify the nuanced process of brand building. However, experience has taught us something invaluable. While we still rely on advanced tools for creation, we recognize Canva’s role in empowering our clients. After we build your brand, Canva becomes a powerful ally, enabling you to maintain and expand your brand presence with ease.
Canva for Empowerment:
Think of Canva as your brand’s playground. Once we establish your brand identity, Canva allows you to play, experiment, and produce new materials that stay true to your brand’s core values and aesthetics. Whether it’s creating social media graphics, flyers, or promotional items, Canva empowers you to do so with the confidence that you are aligned with the brand guidelines we’ve carefully crafted together.
Balancing Professional Tools and Accessibility:
It’s important to clarify: our agency does not use Canva for developing your brand from scratch. Our commitment to delivering meticulously crafted brand identities means relying on professional-grade tools for that initial heavy lifting. Once that foundation is solid, we introduce Canva as a user-friendly solution for ongoing brand activities, ensuring you have the freedom and flexibility to manage your brand assets effectively.
Our Belief:
We believe in equipping our clients not just with a brand, but with the capability to wield their brand’s power. Canva has become an essential part of that empowerment. By bridging the gap between professional design work and everyday brand management, Canva helps ensure that your brand not only lives but thrives in the hands of those who embody it every day.
Start the Conversation:
Curious about how this approach can transform your brand management? Schedule your complimentary Brand Empowerment Session with us today. We’re excited to help you navigate the tools that will keep your brand vibrant and alive, long after the initial design work is done.
