Statistics show that around 73% of all US businesses have their own website. This is good, but those numbers should be higher since having a website is so important.
If you are a small business owner, this is a step that you need to take. Even if you already have a website, you may need website management services.
A website manager takes over many aspects of your website, leaving you to focus on other things. This guide will help you understand if this is something you should invest in.
Keep reading to find out if you need website management services for your business website.
1. You're Overwhelmed
Website management can be a very big task for most business owners. After all, you are managing your actual business as well as the website.
These are two very different tasks, and you need different skill sets. That is why managing your website can feel very overwhelming.
If this is how you are feeling, this could be a sign that you need help. Outsourcing your website to website management services can be very beneficial.
This removes a huge amount of work from your plate, giving you some peace of mind. Not only does it free up time, you know the job is getting done correctly.
As a business owner, you probably don’t have the right website tools. You may not be familiar with software or understand certain website maintenance needs.
2. There Are Technical Issues
The online world comes with a variety of issues for business owners. Having a business website is a necessity and can be very useful.
But there are plenty of downsides since this is a complicated task. Most websites require minimal work when it comes to day-to-day things.
But there are plenty of technical issues that could come up without warning. When this happens, you may not be able to address them as soon as you need to.
For instance, your website may crash all of a sudden during a busy time of the year. You may not have the time or the experience to figure out what caused the problem.
Sometimes websites also develop glitches that can make them almost unusable. This is something that also needs to be quickly addressed for your visitors.
It is also not uncommon for business owners to not even notice these problems. Since you aren’t a visitor, you may not notice that a certain page isn’t loading.
Or you may not notice that there is a slow loading time. Website management services scan your website for these problems and fix them.
This is very important when it comes to ranking on Google and turning visitors into customers.
3. You Aren't Backing Things Up
Websites come with a wide variety of jobs in the background. One of these jobs that you need to do is back everything up quite frequently.
Backing up your website ensures that everything is saved if it crashes. This also gives you a safety net if someone hacks into your site.
Back-ups go to different areas so that you can access all of that information. For instance, if your website has a blog, all those articles are backed up.
If your website crashes, you will be able to restore your blog to what it was before. This is very important, but a lot of business owners neglected it.
It is easy to assume that you will never need to use these backups. But your entire site needs to be backed up often as a precautionary measure.
This protects valuable information that would be very difficult to replace. If you aren’t backing everything up, you may want to hire a website manager to do this for you.
4. The Website Budget Is Small
As a small business owner, you probably have a very strict strategy. This strategy may include a tight budget when it comes to your website.
A lot of business owners don’t invest much into their websites as they do things themselves. This is not a bad thing, but it doesn’t always pay off.
A lot of people assume that website management services are too expensive. This is an investment, but it is well worth the money.
A website manager can help you avoid more costly things later on. For instance, they make sure your website isn’t hacked and stolen by someone.
Or they could maintain the website to avoid costly crashes or updates. There is also a very good chance that you will need to outsource certain tasks later on.
You may need to update something or add something to your website. Having website management already up and running is more efficient for your budget.
You get more services for the money you are paying, getting a return on your investment. You are also more likely to attract visitors when you have a manager running things.
This can help turn your website into something profitable. This is the number one hardest thing for business owners to do when it comes to their online presence.
5. There Isn't Enough Time In the Day
Managing your business is already quite a difficult task on its own. Add social media and customer service along with a website and there isn’t enough time.
When it comes to your website, it needs dedication to run efficiently. If you aren’t dedicated to it, it isn’t going to provide the results you want.
This is where website management services come in to save the day. Having a manager ensures someone is always overseeing how your website is running.
It is their job to make sure it is efficient and provides everything visitors need. This allows you to focus on other important business tasks that need addressing.
As a business owner, you have to know when to outsource certain jobs. A website manager can track your website, update the design, and manage your blog.
6. You Can't Stay Up to Date
Technology is always changing, making it difficult for websites to stay afloat. It is not enough to have a website where nothing happens.
For this to be profitable, you have to make sure it is updated regularly. This ensures it is following the latest SEO rules and has a possibility of ranking on Google.
It is also important to use the latest technology and software available. This will help your website look modern and run in the best way possible.
If you are struggling to stay up-to-date, you may need to outsource this. A website manager has the latest technology and software and knows exactly what your website needs.
7. The Website Isn't User-Friendly
There are several things that a lot of business owners don’t understand about websites. One of the top things is making it user-friendly.
Having a user-friendly site is one of the many SEO rules Google has. This means that the site is easy to navigate for visitors and provides what they need.
Your site may not be user-friendly if visitors are immediately leaving the site. This could mean that it is loading too slowly or it is glitchy.
Or your website may not have a user-friendly design. This can make it too difficult to navigate or find what they are looking for.
Your website also needs to be mobile-friendly since many visitors are on their phones. This ensures that your website fits their screen and doesn’t have any glitches.
A website manager will manage all these user-friendly aspects on your behalf. This will save you a headache and ensure your website has the best chance of being found.
8. Your Losing On the Investment
Even if you haven’t hired a website manager, you have probably spent some money on your website. No matter how you go about this, certain things have to be paid for.
You are probably paying for your website domain or your website name. You may also be outsourcing your blog articles to a freelance writer.
This means that you are investing in your website, and you need to see some kind of return. If you aren’t seeing a return on this investment, you are losing money.
Taking a loss is a huge problem since your website needs to be attracting customers. This is easier said than done since there are so many variables involved.
In a lot of cases, your website may not be designed to produce customers. That is why it is a better investment to hire website management services.
A website manager will track and evaluate your website to see why it isn’t profitable. They can also strategize and find ways to improve how it functions.
What Do Website Management Services Do?
Are you still on the fence about hiring a website manager? If so, you probably want to know what exactly they do.
No matter what you are looking into, you need to weigh the pros and cons. This is especially important since they are so many business resources you could use.
Here are some examples of what website management services provide for your website.
Security
A big concern for websites comes down to technical issues. Because websites are online, it is hard to make sure they are completely secure.
This could leave your information exposed to hackers and viruses. Website managers run tests on your website to make sure there are no vulnerable areas.
They also perform backups to ensure all your information is safe in the case of a crash. They manage many other technical tasks that helped to ensure top-notch security.
Website Design
Creating a visual website can be quite difficult. You need to consider aesthetics as well as functionality to attract and capture customers.
A website manager manages the entire website and its design. They can create graphics and polish what you already have available.
They can also manage WordPress theme customization and other custom options. This ensures that everything is functional and professional looking.
Website Strategy
Running a website and performing basic maintenance is a huge task. This doesn’t even include creating a strategy to provide results.
A website manager helps you to do this so that your website becomes profitable. This includes handling marketing and incorporating SEO.
They can also manage your newsletter and blog to turn visitors into customers. If you are losing potential traffic and customers, they will figure out why.
Consulting
Website managers handle a variety of website tasks and maintenance. But they also help you when it comes to the business aspects of your site.
This includes formulating a marketing strategy that will pay off. They can also help you figure out what areas needed the most attention for your success.
You will have access to the top experts in this field to answer your questions. This is invaluable as it provides education and important insights.
Website Management Services: How to Tell If You Need Them
If you are a small business owner, you probably have a business website. This is very important as this puts you online and increases your marketing possibilities.
But you may need to consider hiring website management services for several reasons. Your website may not be entirely secure, or you may not be backing it up.
You may not have a user-friendly design, resulting in you losing potential customers. A website manager does all these tasks and more for your site.
Do you need to hire a website manager for your site? Contact us today at Cumberland Marketing to get started.
