16 02, 2016

First Bank & Trust Co: Behind the Desk

Behind the Desk “Tori, I need a direct mail campaign that doesn’t feel like a direct mail campaign.” My response? “You got it!” Sometimes I say yes to my clients before I know how I’m going to pull it off. I can do this because I’m 100% confident that

21 01, 2016

Professional Excellence Spotlight: Dawn Henning

Professional Excellence Spotlight: Dawn Henning - Dawn Henning, General Shale’s Director of Marketing & Retail Sales One of the many joys of the marketing industry is building close relationships with people and learning from incredible clients. We sat down with one of our favorites, General Shale’s Director of Marketing &

13 01, 2016

OneKingsport: Behind the Lens

OneKingsport: Behind the Lens I think it’s fair to say the concept of “OneKingsport” has become a powerful voice in the community. My name is Emily. I’m the Video Marketing Specialist for Cumberland Marketing in Kingsport, Tennessee. I helped form this OneKingsport campaign with our incredible marketing team and I am

15 12, 2015

Client Spotlight: Pal’s BEI

Client Spotlight: Pal's BEI Pal’s Business Excellence Institute is known for teaching the world-class principles used by Baldridge award-winning, Pal’s Sudden Service. Attendees come from across the globe to participate in the classes they offer. To complement their world-renowned teachings, Pal’s BEI allowed Cumberland Marketing to take their branding to a

30 10, 2015

Client Spotlight: Hook & Ladder Distillery

Client Spotlight: Hook & Ladder Distillery Located in historical downtown Kingsport, Hook & Ladder Distillery features authentic hand-crafted moonshine distilled in the mountains of Tennessee. After serving 25 years as a firefighter, Drew Draper and son Drew Jr. developed an all-natural moonshine using an old thumper type still. Realizing just how

30 09, 2015

DreamMore Resort Custom Products

DreamMore Resort Custom Products Let us take your ideas and turn them into a product unique to your brand. Some of our favorite projects are those that start from a simple idea and grow into a completely custom product.  For Dollywood’s DreamMore resort we started with a childhood memory of

30 08, 2015

#Unsmokeable

Project Spotlight: Unsmokeable When the rate of tobacco use in the Northeast Tennessee region among youth was higher than the national average, the Sullivan County Regional Health Department wanted to make a change. They approached us with the need for an anti-smoking campaign that targeted middle school students in hopes to inspire teens