Project Description

The Story

The Greater Kingsport Family YMCA approached Cumberland Marketing with a request for a video demonstrating how they are tackling issues facing the community and building stronger relationships, safe places, and support systems for youth, adults, and families.

The Result

Our video team spent time both at the YMCA and in our studio interviewing trainers and impacted members. Our team utilized inspirational music, creative angles and focus, slow motion videography, as well as drone video to show off the facility.  

For added impact, our team added a powerful animation using pictures of YMCA members that then formed the Y’s logo at the end of the video. 

The YMCA can utilize this video on social media, website, monitors, in email marketing, and at events.