TRI, Dear Home
This project is the culmination of a true team effort. After several fruitless creative meetings, one of our team members literally had the idea on their evening commute home and pulled over to text it to someone else.
The next morning, seven of our creatives piled around a table and started transforming the concept into an actionable plan. By the time production wrapped, nearly every person in our company touched this project in one way or another. This campaign reminded us that it doesn’t matter if it’s the first idea or the 14th, or the 20th, what matters is that it’s the right idea.
Creating comprehensive ad campaigns is our ideal project, especially when we get to cultivate thoughtful, genuine campaigns about the region we are proud to call home.
TRI has been our client for more than four years and every year we are challenged to come up with a new creative idea about why you should fly your hometown airport.
As we know all too well, 2020 has brought its own obstacles for the travel industry, especially air travel. This year it was more important than ever that our ad campaign hit the mark and be respectful of how people feel about travel in our current climate.
Scope of work:
- Campaign Development
- Paid Advertisements
- Post Production
- Social Media
- Video & Photography
- Video Production
- Website Development