What is the What Matters Campaign?
This contest is for nonprofit organizations looking for a dynamic way to carry their mission to the masses through a custom brand video. If you are registered as a 501c3, 501c4, or 501c6 in East TN, Southwest VA, & Northwest NC, we want to hear from you!
What's the Prize?
The winning nonprofit organization will receive a brand identity video produced by the Cumberland Marketing video team, valued at $20,000. This will include a brand workshop to help our team fully understand the organization’s unique story and to ensure we are well-equipped to tell it.
SEPT 12
SEPT 26
SEPT 27-30
OCT 3
OCT 4-14
OCT 17
STEP ONE
Submit a short and compelling video or a paragraph summarizing the mission of your organization. Tell us how a custom brand video could be used as a communication tool for your team. Camera shy? Don’t be! We’re looking for passionate people, not movie stars.
STEP TWO
Our Impact Committee, made up of individuals with strong influence and experience in nonprofit organizations, will review video submissions based on predetermined criteria. It won’t be an easy task, but submissions will be narrowed down to three finalists that the committee feels would most benefit from a custom brand video. Finalists will be notified on October 3th.
STEP THREE
The three finalists selected by the Impact Committee will use the power of social media to begin a public campaign vying for support through online voting that will take place on the What Matters Campaign website. The organization with the most votes on October 17th at midnight will win the custom brand video produced by Cumberland Marketing. Individuals can vote once per day using an email address during the voting period.
Have a question?
This is the place! Submit a question and we’ll get back to you!
I just nominated a nonprofit for the What Matters Campaign. What happens now?
Submissions for nonprofits closed on September 26. Our Impact Committee will review all nominations and the three finalists will be announced on October 3! Check back soon to see the finalists.
WHO IS CUMBERLAND MARKETING?
We are a full-service marketing agency located in Kingsport, TN. We elevate brands and impact people through authentic communication. Our services include campaign strategy, video production, graphic design, branding, photography, social media management, and website design… just to name a few.
We operate on this foundation: our clients’ work matters. We are thrilled to pair our passions with the purpose to tell their stories creatively.
WHY ARE WE DOING THIS CONTEST?
Cumberland Marketing has a strong desire to partner with organizations that are making significant impact. We recognize the many nonprofits that are changing lives throughout our region and want to do our part to support those organizations. What they are doing matters, and we will use our talents to shine a light on their efforts.
Through the “What Matters” Campaign, we can spotlight nonprofits and leaders who are creating real impact by producing a brand video to effectively communicate their mission.
We are so excited to watch our community come together for this campaign. Show your support by encouraging nonprofits to enter this contest and voting online during the contest period. Good luck to all!
QUESTIONS AND PUBLIC RELATIONS
Stephanie Myers
steph@cumberlandmarketing.com
423.378.5823
MARKETING AND SOCIAL
Lauren Glass
lauren@cumberlandmarketing.com
423.378.5823
