VP of Brand & Creative Strategy
Each social platform has its own audience and how people come to find you on that platform varies. I believe I staying true to who you are and your brand vision. Proudly put all your effort into crafting your message, then tell it again and again. Never lose sight of your “why.” This form of consistency will organically show across each platform.
Platforms such as Facebook, Twitter, and LinkedIn do not need to be centered on the visual feed. They provide news, information, and real time updates mixed together with images and video. That means those channels will never be viewed the same way as Instagram which is 100% aesthetic.