What you’re doing matters. Let’s go prove it.
What you’re doing matters. Let’s go prove it.
WHAT WE DO
SAY HELLO
151 E. Main Street, Suite 2, Kingsport, TN 37660
What you’re doing matters. Let’s go prove it.
What you’re doing matters. Let’s go prove it.
WHAT WE DO
SAY HELLO
151 E. Main Street, Suite 2, Kingsport, TN 37660
Founded by community leader Randy Hensley, Coalition For Kids provides full-service afterschool care to the community. Throughout our two-year partnership, we’ve witnessed the exceptional quality of support they deliver, encompassing educational, mental, emotional, and spiritual development.
When Coalition For Kids first approached us, they were already recognized as one of the country’s leading afterschool programs—and set to expand further. However, their branding did not reflect the same level of professionalism as their programs. We assisted them in creating an external brand image that aligns with their outstanding offerings.
Afterschool care facilities can become a second home for kids of all ages. Coalition For Kids transforms the typical afterschool program into a catalyst for immeasurable growth. The organization offers homework assistance, physical activities, nutritious meals, and a safe environment during a child’s most formative years.
C4K is an organization full of heart, and our goal was to infuse their digital branding with the warmth and love they extend to the children they serve. We aimed to create online touchpoints that feel as inviting and welcoming as stepping through the doors of their facilities.
We set out to build a brand reputation that reflects C4K’s national standing in afterschool care. As the organization entered a critical growth phase, it required branding that would support this goal. Additionally, they needed to reach a broader audience as they expanded into new areas—engaging community members who could provide funding, enroll their children in the programs, or join the staff.
To lay a solid foundation for expansion, we rebuilt C4K’s brand from the ground up. Our comprehensive brand redesign emphasized Coalition For Kids’ commitment to quality service, showcasing how their innovative, holistic afterschool program surpasses typical offerings.
We developed a website and marketing materials that reflect this high standard of care. By using professional-quality graphics and images that can be consistently reproduced, we fostered trust among donors, sponsors, families, government officials, and the wider community.
We produced high-quality introductory and fundraising videos for both in-person events and website visitors to learn more about Coalition For Kids. Tailoring scripts for families and donors, we ensured that every scene featured professional footage. The final product offers a polished, easily understandable overview of C4K’s mission and unique program design.
We have established a cohesive brand identity and launched a sleek, easy-to-navigate website that welcomes new visitors. The redesign features an enhanced hiring page that simplifies the recruitment process while reflecting the organization’s high standards. Custom logos and graphics effectively convey their core values, and an intuitive user flow ensures that families, donors, volunteers, and others can easily access the information they need.
We collaborated closely with Coalition For Kids to create polished, versatile content. Our custom marketing materials convey the brand’s quality and credibility at a glance, making them suitable for various platforms and marketing channels—including social media campaigns, events, promotional materials, and more.
Increased impressions. Higher program demand. Significant boost in fundraising results.
We have effectively communicated C4K’s value to the kids and families who need these afterschool programs the most. Coalition For Kids continues to expand into new counties and attract the staff necessary for this growth.
With excellent branding materials for social media and an easy-to-navigate website designed for diverse audiences, Coalition For Kids continues to cultivate an exceptional online presence. These efforts are driving increased traffic, engagement, and ultimately, funds raised to support their programming.
Long-term brand development & social media strategy.
We’ve fully embraced C4K’s mission and have actively engaged in social media strategy and content development. We’ve created event materials and promotional items while advising on new marketing channels to explore as they expand nationwide.
The potential for growth together is limitless. Whether it’s marketing a new afterschool program or developing assets for their next major event, we provide consistent, high-quality branding materials for all of C4K’s initiatives. We’re excited to enhance the organization’s strong online presence, introducing fresh ideas to the community and reaching more families.
“CM team goes above and beyond to truly understand who you are, so they can communicate your story to the world. Some of our biggest wins are because of CM’s unwavering commitment to quality.”
Randy Hensley
Executive Director, Coalition for Kids
