#UNSMOKEABLE Platform

Miss Tennessee

#UNSMOKEABLE is a movement led by the Sullivan County Regional Health Department in an effort to encourage and inspire Tennessee youth to live a tobacco- free life. #UNSMOKEABLE is defined as not smoking due to a commitment of living a strong and healthy life, meaning that one knows the consequences of tobacco and chooses to refrain. This campaign is funded by the Tennessee Department of Health and the Tennessee Tobacco Settlement program.

The new Miss Tennessee, Blakely Bays, just announced she will be taking #UNSMOKEABLE across the state as her platform.

“Unsmokeable is crucial for our state’s youth, and I’m excited be part of this positive campaign for tobacco prevention,” said Bays.

#UNSMOKEABLE expanded its kick off this year in school systems across Sullivan and Johnson Counties. The campaign is geared specifically to address 6th – 9th graders who are the most likely to experiment with tobacco products and become addicted. Unsmokeable incentives were provided to students with information about the campaign to guide them to online educational resources, campaign social media channels, contests and upcoming events.

#UNSMOKEABLE will be in full motion during the next few months with live events and online activity. Help us make Tennessee youth #Unsmokeable!